Reinforced base plates, strong and sturdy side walls along with resistant carrying handles made to last. Unfold the organizer, slide in the hardened base plates, attach the divider, and fill with any items you’d like. When not in use, easily collapse and store it in the trunk. Non-slip strips on the bottom and included securing straps prevent sliding whether the organizer is full or empty. Organize important emergency equipment, tools, groceries, sporting goods, cleaning supplies, pet and kid toys, snacks, electronic accessories, and much more. The organizer can also be collapsed in half to fit smaller cars. Your LOGO can be imprinted on it.